Your storefront should perform at the level of your brand.
Salesforce Commerce Cloud, now Agentforce Commerce, runs some of the most demanding retail storefronts in the world. Most of them are slower than the brands they carry. We find the friction and remove it.
Hidden friction reads as a cheaper brand.
In luxury and enterprise retail, a delayed interaction is not a technical detail. It is the first thing a customer feels about the brand. These are the six patterns we find most often.
Slow storefronts
Render-blocking scripts, unbatched service calls, cache rules that never fire on the templates that matter.
Checkout friction
Redundant validation round-trips, fragile payment and tax integrations, error states that send customers away.
Conversion leakage
Search and navigation that fail on the way to the product, mobile flows that were never held to the same standard.
Integration bottlenecks
Loyalty, OMS and ERP connections built once and never revisited: retries, timeouts and stale data in the customer's path.
Cache and CDN drift
Caching tuned once at launch: personalised fragments defeating full-page cache, and TTLs nobody has owned since.
Peak-season fragility
Campaigns scoped around what the storefront can survive, with features quietly switched off to get through the trading window.
Performance & conversion engineering
Page speed, checkout completion, UX friction, and the code and architecture efficiency underneath all three.
checkout instrumentation · client bundle budget
Integrations
Third-party systems, loyalty platforms, OMS and ERP connections, built to fail safely and stay observable.
OMS · ERP · webhook & retry design
Architecture & technical debt
Cartridge structure, overrides and customization that have accumulated for years, refactored without freezing the roadmap.
SFRA / headless / Storefront Next migration planning
QA, release support, monitoring
Ongoing cover around your release cycle, so performance gains survive the next deployment.
alerting on the flows that carry revenue
Caching & delivery strategy
Page and fragment caching re-tuned against how the storefront is actually browsed, with owners and TTLs written down.
CDN rules · image delivery
Peak readiness
Load-testing and headroom work before the trading window, so the campaign is scoped by the plan rather than by the platform.
feature flags · rollback plan
Eight years inside SFCC, and current on what comes next.
Years of delivery on SFRA and headless PWA Kit / SCAPI, including complex loyalty integrations for enterprise retail. We have been inside these codebases long enough to know where the cost is buried, and we build in Storefront Next as it becomes the platform default.
headless PWA Kit / SCAPI
loyalty integrations
Whichever one you are on, we have been inside it.
Pick the one that describes your storefront. The audit is scoped to it, not to a generic checklist.
Storefront Reference Architecture
Where most enterprise storefronts still run, and where years of overrides accumulate. Template and cache strategy, cartridge debt, checkout performance.
Audit an SFRA storefront →Headless PWA Kit
Delivery on headless SFCC, including loyalty integrations. Over-fetching, hydration cost, and the integration layer where headless projects lose their speed advantage.
Audit a headless storefront →Storefront Next
Salesforce's React, API-first storefront, bundled into B2C Commerce. We build in it, and we assess the move honestly: what transfers, what has to be rebuilt, what stays where it is for now.
Storefront Next assessment →Questions we get
Why do most SFCC implementations underperform?
They were built to launch, then extended for years by whoever was available. Each addition is reasonable on its own; together they produce a storefront carrying work it no longer needs. Almost nobody is paid to go back and remove it.
How is this different from a feature-factory agency?
We start by measuring, not by scoping features. The audit comes first and it is written to be argued with. Then we fix in order of revenue impact, which sometimes means deleting code rather than shipping more of it.
Do you work with our in-house team?
Yes. Embedded in your process and tooling, or independently on a defined scope. Whichever gets the fix into production faster. No account-management layer either way.